Smart Pricing, Bigger Profit: Airbnb
Duration:
2 Weeks
Client:
Ironhack Bootcamp
Year:
2024
Goal:
Optimization
about.
During my Ironhack Bootcamp, my teammate and I developed a concept for a smart pricing dashboard inspired by a software developer class exploring predictive income for Airbnb hosts.
goal.
To design a dashboard that empowers Airbnb hosts to plan and optimize their yearly hosting strategy. The tool provides income predictions and pricing insights tailored to each host’s availability and goals, helping them make informed decisions and maximize earnings.
method.
We began with secondary research, reviewing existing pricing prediction tools, and conducted interviews with Airbnb host colleagues and a data analyst team who inspired the project.
From these interviews, we gathered key insights: the benefits and challenges of maintaining Superhost status, the impact of shifting local regulations, the complexity of revenue (from taxes to seasonal factors), and the need for flexible pricing strategies.
For ideation, we used techniques like Crazy 8s to generate diverse ideas and a business value matrix to prioritize them. From this process, we identified four core features: yearly prediction, current monthly income, pricing strategy, and gross vs. net earnings. While the pricing strategy feature required more effort due to complex visualizations, we prioritized it for its potential to deliver the highest value to hosts.
solution.
We spent the first week on research and low-fidelity sketch iterations, then finalized the high-fidelity dashboard in the second week before the deadline.
Since none of us had an Airbnb host account, we explored and simulated data flows, visualizations, and interactions to ensure an intuitive and realistic experience. Our focus was on creating a clean, user-friendly interface that makes complex pricing data simple to understand and act on, empowering hosts to make informed decisions and maximize their earnings.
learning.
This project taught me how to simplify complex topics like taxes, seasonal demand, and pricing strategies into a clear, actionable dashboard for Airbnb hosts. It also showed me the value of collaboration in a small team where aligning early, communicating often, and prioritizing effectively were key to delivering efficient solutions.
Mega Diagma
UXUI Design
