Enten & Katzen
Bio Deli and Cafe
ECOMMERCE WEBSITE
BIO GOODS AND CAFE STORE
Buy limited bio goods and collect them in-store.
Designing an E-Commerce Platform to Thrive Online
During the Ironhack Bootcamp, another project involved building an e-commerce website for a local business—a bio goods and café shop—with the goal of strengthening its online presence.
2 Weeks
Website Design
UX/UI Design
Client
Group Project
Date
February 2024
Role
UX/UI Design
Keywords
Accessibility, Website, User-friendly
At a glance
Problem
1 - low visibility in search engine like google
Having a strong online presence is important for attracting more customers to the web store. However, our current website design isn't helping us get noticed by people searching online. We need to improve the design, focusing on user experience and interface, so that more people can find and use our website easily
2 - Unclear hierarchy and messaging
The lack of clarity regarding the website's purpose can confuse users and make it difficult for them to understand the products/services offered. Clarifying the hierarchy and refining the messaging will help ensure that visitors quickly grasp the website's purpose and engage more effectively with its content
Goal
To create a website solution for a local shop owner to boost online presence, engage customers, and eventually leads to more sales.
Outcome
High Fidelity Prototype with user testing
Current website
Redesign website
Style Tile
Color
Logo
Brand color
Neutral color
Graphic Element
Typography
Enten & Katzen
Bio Deli and Cafe
This is Heading H2
Lorem ipsum dolor sit amet consectetur. Id urna et eu congue sem leo dictum vitae.
This is Heading H3
Lorem ipsum dolor sit amet consectetur. Lorem consequat proin cum faucibus. In eget sed sed at leo augue enim lectus id. Tristique malesuada leo malesuada vulputate arcu eu amet.
#02633E
#3A3A3A
#74D098
#616161
#FFDD87
#F5F5F5
#DF514D
#FFFCF3
Style Tile
With the information gathered from interviewing the shop owner, we started off creating a moodboard to produce a feeling and look of design direction of the website.
Style tiles helped us establish the core style representing the shop.
Result and Retro
The project produced an e-commerce platform for EntenundKatzen, a local bio goods and café shop in Berlin. The revamped website features a curated product selection, detailed information, opening hours, and daily lunch menus with recipes, reflecting the shop’s values. Despite limited client involvement during redesign, thorough testing is essential to ensure functionality and alignment with the client’s vision upon launch.
The development emphasized collaboration and user-centric design despite minimal client interaction. Drawing from the initial briefing, we tailored the website to meet requirements and user needs, resulting in a visually appealing site reflective of the shop’s identity. Looking ahead, comprehensive testing is crucial to ensure the website meets both client expectations and user satisfaction.
Despite minimal client input, we’ve strived for a seamless experience. Your feedback is vital for refining it. Share your thoughts to capture EntenundKatzen’s warmth. Your input ensures our online journey is as delightful as strolling Berlin’s streets.
For more in depth discussion please visit my Medium Page
Other Projects
You might want to check this out too!
Anytipp Mobile App
BACHELOR THESIS PROJECT
supports peers on selling their unused luggage space to people around the world
Anytipp: Sell your unused luggage space when flying
Reliable platform that surpasses the limitations of social media, focusing on selling unused luggage space while flying
3 Months
Mobile App
UX/UI Design
View project
Macbook Pro
The Earning Dashboard with High-Predictive Income
Tailoring Nightly Prices to Meet Host-Specific Needs
Maximizing Hosts' Income through Pricing Strategies
Airbnb hosts can now optimize their earnings by adjusting to their flexible scheduling needs for hosting throughout the year.
2 Weeks
Dashboard
UX/UI Design
View project
