Anytipp Mobile App

BACHELOR THESIS PROJECT

supports peers on selling their unused luggage space to people around the world

Anytipp: Sell your unused luggage space when flying

Reliable platform that surpasses the limitations of social media, focusing on selling unused luggage space while flying

3 Months

Mobile App

UX/UI Design

Client

Bachelor Thesis

Date

March 2021

Role

UX/UI Design

Keywords

Accessibility, Sharing economy, User-friendly

Overview

As the focus of my Bachelor thesis, I've delved into the sharing economy, particularly exploring how individuals seek specific items from abroad. While individuals commonly connect through social media, the absence of dedicated features poses challenges.

The study aims to address these limitations by developing an app that directly connects customers in need of specific items from abroad with air travellers selling their unused luggage space. This platform ensures trust and simplifies shared travel arrangements.

At a glance

Problem

1 - Ineffective method for acquiring items from abroad

Many individuals seek items exclusive to other countries, while those residing abroad desire products from their home country. This creates a pressing need for more affordable and faster delivery options than what leading couriers like DHL currently offer. These in-demand items range from unique foreign products to specific goods, emphasizing the urgency for more cost-effective delivery services beyond conventional international couriers.

2 - Social media lack features to easily bridge customer and air traveler (who sells unused luggage space)

Customers struggle to connect quickly with suitable air travelers, while air travelers find a challenge to advertise their available luggage space to sell due to lack of features for filtering based on item specifics, dates, location, and other requirements consumes time for both parties.

Goal

Despite this project was to submit my bachelor thesis, main purpose was pointed as follows:

1 - Effectively connect customers and air travelers

2 - Enabling quick booking

3 - Track customer’s location item with entrusted air traveler

Strategy

1 - Phase | Data gathering (research)

Unveiling Insights into Air Travel/Courier and customers Behaviors

I embarked on a journey to grasp the behaviors and needs of both air travelers and customers. Through in-depth interviews, a questionnaire, and competitor analysis, I delved into their experiences intimately. These insights laid the foundation for crafting tailored solutions to enhance their travel journey

Why did I do this?

My objective was to gain a comprehensive understanding of the behaviors and needs of air travelers and customers. By conducting above methods, I aimed to gather diverse perspectives and insights. This approach enabled me to tailor solutions that address specific pain points and enhance the overall travel experience for this target audience.

Insights I get >

2 - Phase | Preparation to final design

Persona with realistic scenario

To prepare for design iterations, I created personas to understand the backgrounds and challenges of air travelers and customers, including realistic scenarios. These personas informed user journeys, mapping out their step-by-step experiences with the App to enhance overall user experience

Why did I do this?

Crafting personas with realistic scenarios provided insights into user backgrounds and challenges, guiding the design process with empathy. User journeys mapped out their interactions with the App, facilitating iterative improvements for a seamless user experience.

3 - Phase | Wireflows & High Fidelity

A - Wireflows

Since this project is not a published app, wireframes/-flows is needed to focus on the basic requirement of features based on previous data research with its usability (effectiveness, efficiency, satisfaction). Here is one example flow I made for screen page where user advertise/post their itinerary.

The main difference on iteration 1 and 2 is where I locate a feature for air traveler to be able to add “return trip” without doing it twice (fill form post). For further design process, I took the iteration 2 for the High fidelity due to its clear visibility compared to iteration 1. I did not do testing here due to time limitation.

B - High Fidelity

As I finished important screens for this project, I took the finished wireframes from previous phase to Hi-Fi phase, where I started to focus on visual elements with its visual hierarchy. This will ease the usability testing later as it will look the same as how user will interact. For this project, See Snippet for the final design which then to be tested to real persons.

3 - Phase | In-Person testing (Prototype)

To validate the design and the intended purpose, I conducted usability testing. Due to technical and time limitation, I was only able to do In-Person testing with 3 people who never did selling and buying unused luggage space, which I find interesting to also talk about their background and recommendation after testing the app using prototype in Figma.

Here are some short summary on Usability Testing

Snippet Outcome