Book
Cover
In my individual campus project, I focused on creating the visual identity that would resonate with the audience.
A significant aspect was designing an appealing front and back cover, incorporating the essence of the brand, featuring repeated use of graphic elements to reinforce our brand's essence.
This visual concept exemplified my attention to detail and dedication to making a memorable impact.
Logo Element
I extended the logo element throughout the project's pages, maintaining consistency in size and placement.
This strategic integration ensured that our brand identity remained prominent and cohesive across all materials.
By meticulously incorporating the logo element into each page, I aimed to reinforce brand recognition and create a unified visual experience for the audience.
Collateral Guidelines
In showcasing brand collateral, I included images demonstrating how the logo is thoughtfully incorporated into various materials such as brochures and business cards.
These visuals highlight the versatility of the logo and its seamless integration into different mediums, reinforcing brand recognition across diverse touchpoints
Collateral Materials:
Business Card, Brochures, Presentation, Posters
Discarded Design alternatives
